Market Research & Positioning
Turn noisy markets into focused opportunity. We blend buyer research, competitive intelligence, and design thinking to define your ICPs, sharpen messaging, and accelerate go-to-market.
Unclear ICPs, “me-too” messaging, and channel guesswork slow growth, confuse buyers, and make it hard to scale what’s working.
Broad targeting, low-fit leads, and weak conversion signals across campaigns.
Features over value; competitors control the narrative and category story.
Channels and content don’t reflect the buyer journey, leading to wasted spend.
True differentiation lives at the intersection of buyer pain, unique value, and provable outcomes. We convert research into a messaging architecture your teams can actually use across web, ads, and sales.
Our Positioning Framework
A repeatable loop that turns research into decisions — from buyer insight to clear POV, then into stories your entire GTM engine can rally behind.
Surveys, interviews, SERP & intent tools, and competitive-intelligence monitors.
ICP one-pagers, positioning doc, battlecards, and a narrative / POV deck.
Briefs, content maps, homepage/story refresh, and sales scripts your team can reuse.
Voice-of-Customer interviews, surveys, search intent, win/loss and usage scans.
ICP & persona sheets, buyer dynamics, jobs-to-be-done, and buying triggers.
Value-prop matrix, reasons-to-believe, category POV, and competitive angles.
Messaging hierarchy that connects product, web, ads, content, and sales enablement.
A/B tests on copy and offers, feedback loops with sales, and data-driven refinement.
Client Outcomes
Research only matters if it moves the numbers. We link positioning work to demo, CAC, and qualified-pipeline metrics.
+40% demo conversion after refining ICPs and rebuilding homepage narrative and comparison angles.
–18% CAC by clarifying value props across ads, PDP copy, and email flows.
+52% qualified leads through localized messaging and use-case-led pages.
“The positioning work gave our team a single, clear story. Demo quality improved and sales started asking for more campaigns, not fewer.”
VP Marketing, B2B SaaS — U.S. +40% demo-to-opportunity • –16% CAC
“We finally understand who we’re for, what to say, and what to stop saying. Creative, media, and sales now pull in the same direction.”
Founder, D2C Brand — India +28% repeat purchase • +19% ROAS
Where Positioning Shifts the Story Fastest
The same framework works across categories, but the biggest wins come from tailoring ICPs, offers, and proof to each market’s reality.
Localized ICPs, trust-signals, and lead narratives aligned to project-level intent.
Persona-based offers, PDP storytelling frameworks, and retention-focused messaging.
Category POV, comparison angles, and pipeline-ready messaging for sales and SDRs.
What You Get
From research to enablement, you get a complete set of artifacts that keep your positioning alive in campaigns, sales calls, and product decisions.
Firmographic and problem-based targeting with buying triggers and red-flags.
Value-prop matrix, reasons-to-believe, objection handling, and proof structure.
Corporate → solution → persona → channel copy blocks for web, ads, and sales.
Pillars, clusters, page outlines, and homepage/story refresh recommendations.
Decks, battlecards, email / ad scripts, and talk tracks for sales and CS.
Offer tests, pricing / packaging signals, and a learning backlog for future sprints.
Run a fast, evidence-driven positioning sprint and give every team a story that sells.
More Ways We Help
Connect your research and positioning work with SEO, GTM, and performance marketing so every channel tells the same, compelling story.
Fix structural issues, improve crawlability, and build a technical foundation that supports long-term organic growth.
Set up reliable tracking, events, and dashboards with GTM so every decision is backed by clean data.
Optimise categories, product pages, and internal links so search traffic turns into revenue more efficiently.
Run high-intent Google and Meta campaigns that work hand in hand with your SEO and analytics.
Build fast, conversion-focused websites with clean architecture and UX that support search performance.
How we research, validate, and operationalise positioning across teams.