GTM Strategy & Measurement Architecture
We design and deploy measurement architectures that turn GA4 data into reliable, easy-to-trust tracking — so every campaign and product launch is measured correctly.
Broken events, duplicate containers, and unclear ownership make clean reporting and decision-making almost impossible.
Inconsistent event names, missing parameters, and legacy Universal Analytics logic pollute GA4 and dashboards.
Untracked signups, broken UTMs, and misaligned conversions create gaps between ad platforms, CRM, and finance.
Unnecessary tags, no consent logic, and unclear data collection practices increase legal and trust risk.
Most teams try to “fix tracking” inside GTM — but the real problem is a missing measurement strategy. We start with a clear plan, events model, and governance rules, then implement them in GTM and GA4.
Our Measurement Framework
strategic measurement framework that replaces scattered events with a clean, scalable system built for accurate reporting across GA4, GTM, Ads, and product journeys.
Align stakeholders, define KPIs, map journeys, and create a structured measurement plan.
Set up GA4 properties, GTM containers, and event schemas with clear naming conventions.
QA events in preview, debug view, and BigQuery; ensure consent-safe and deduped data.
Connect conversions to Google Ads, Meta, and other platforms; sync events with CRM and product tools.
Implement change logs, ownership, and documentation so tracking doesn’t decay after every sprint.
Build Looker Studio dashboards and alerts that surface marketing and product decisions weekly.
Client Outcomes
Your content and campaigns deserve accurate reporting — we remove hidden tracking gaps that distort performance decisions.
+38% increase in reported signups after consolidating events, normalizing UTMs, and fixing double-counted conversions.
100% GA4 coverage for key funnels and product events; Meta and Google Ads reporting now matches backend orders.
Single source of truth across form leads, calls, and WhatsApp enquiries, tied back to campaigns.
“The measurement overhaul gave us confidence in our dashboards again. For the first time, product, marketing, and finance are looking at the same numbers.”
Head of Marketing, B2B SaaS — U.S.
“Their GTM and GA4 work cleaned up years of patchwork tagging. Now we can actually attribute revenue back to campaigns and journeys.”
COO, E-commerce — Pune, India
Industry-Specific Impact
The same tracking principles apply everywhere, but the biggest lift comes from fixing industry-specific blind spots in event design and attribution.
Lead source mapping across portals, site, and WhatsApp — so sales can see which channels fill each project.
End-to-end tracking across PDP, cart, checkout, and post-purchase — with media platforms seeing the right events.
Signup, trial, and product usage events connected to CRM so you can build pipeline and revenue dashboards that actually reconcile.
What You Get
Every engagement ends with documented plans, clean containers, and QA’d dashboards — not just a “fixed” tag or two.
Business goals, KPIs, events, and parameters mapped to GA4 and GTM with clear naming and ownership.
Structured containers, folders, and variables with reusable tag patterns for future campaigns.
QA checklists, naming standards, and change logs to keep tracking stable as your product evolves.
Looker Studio dashboards and anomaly alerts so marketing and product teams can self-serve insights.
Get a GTM & GA4 tracking health check — and find the gaps that are costing you signups, revenue, and trust in the data.
More Ways We Help
Connect your GTM & GA4 measurement layer with SEO, UX, and performance marketing so every channel runs on clean, trustworthy data.
Fix structural issues, improve crawlability, and build a technical foundation that supports long-term organic growth.
Clarify your ICP, message, and differentiation using research-driven insights and strategic frameworks.
Optimise categories, product pages, and internal links so search traffic turns into revenue more efficiently.
Run high-intent Google and Meta campaigns that work hand in hand with your SEO and analytics.
Build fast, conversion-focused websites with clean architecture and UX that support search performance.
Short, practical answers to common questions about tracking design, implementation, and ongoing governance.