Industry: Digital Commerce (D2C Wellness)
Services: Performance Marketing, Funnel Optimization, Creative Testing, Landing Page Optimization, Analytics & Measurement Strategy
Key Result: 63% lower CPL and 2.4× revenue growth in 90 days
Tech Stack: Meta Ads, Google Ads, GA4, GTM, Shopify, Hotjar, Klaviyo
Overview
A fast-growing D2C wellness brand selling natural supplements approached TechnoRhythms after struggling to scale profitably. Acquisition costs were rising, revenue had plateaued, and ad performance was inconsistent across Meta and Google.
The mandate was to rebuild their acquisition engine using our full-funnel performance marketing approach — combining Design Thinking, data-driven optimization, and better landing experiences to create a sustainable, profitable growth machine.
Business Challenges
1. High Acquisition Costs
- No structured audience segmentation for cold, warm, and hot traffic
- Limited retargeting; most budget spent on cold audiences
- Over-reliance on discount-driven offers to generate sales
2. Weak Creatives & Positioning
- Product-centric creatives with little focus on outcomes or transformations
- No systematic creative testing framework
- Inconsistent brand story across ad formats and channels
3. Underperforming Landing Pages
- Slow page load, particularly on mobile
- Limited social proof and credibility indicators
- Missing FAQs and objection-handling content
- Unclear CTA hierarchy and visual clutter
4. No Full-Funnel Visibility
- GA4 and GTM were not configured correctly
- No clear view of which campaigns, creatives, or audiences drove profitable revenue
- Hard to distinguish between high-intent vs. low-intent traffic
5. Limited Retention & LTV Strategy
- No structured email or SMS automation flows
- No abandoned cart journey
- No nurturing for repeat or subscription-based purchases
Diagnostic Approach (Design Thinking + Data)
We combined customer insight, funnel analytics, and creative analysis to understand how real buyers discovered, evaluated, and purchased from the brand.
- Empathize: Reviewed customer reviews, support chats, and survey data to identify core motivations and concerns.
- Define: Mapped friction points across ad → landing → checkout.
- Ideate: Developed new creative angles, funnel structures, and landing page layouts.
- Prototype: Built 12 new ad creative variations and 2 optimized landing page versions.
- Test: Ran structured A/B tests to validate hooks, offers, and funnel performance.
Solution Breakdown
1. Full-Funnel Campaign Structure
We rebuilt the entire media structure using our Performance Marketing framework:
- Cold Traffic: Broad + Interest stacks with problem–solution and benefits-first messaging.
- Middle Funnel: Testimonial creatives, UGC transformation stories, and ingredient credibility content.
- Bottom Funnel: Abandoned cart audiences, offer-focused creatives, and strong guarantee messaging.
Result: Smoother funnel progression and more efficient spend across stages.
2. Creative Testing Engine
We set up a high-velocity creative testing system:
- 12 new creatives across static, carousel, UGC video, and motion graphics formats
- 5 core copy frameworks (Pain–Solution, Data-backed, Expert/Doctor-verified, Social proof, Lifestyle)
- Weekly rotation of hooks, intros, and CTAs based on performance data
Result: Winning creatives reduced CPC by approximately 41%.
3. Landing Page Optimization
Working with the brand’s Shopify stack and our conversion-focused UX best practices, we:
- Clarified the hero section with a sharp value proposition and a single primary CTA
- Added ingredient and certification badges to reinforce trust
- Integrated reviews, before–after visuals, and real customer stories
- Introduced FAQs aligned to top objections (safety, side effects, results timeline)
- Optimized mobile layout for readability and speed
Result: Landing page conversion rate improved from 1.9% to 4.6%.
4. GA4 + GTM Measurement Layer
We implemented a robust analytics foundation using our tracking strategy approach:
- Configured GA4 events for view_item, add_to_cart, begin_checkout, and purchase
- Aligned UTMs across Meta, Google Ads, and email campaigns
- Created dashboards to monitor ROAS, CAC, and funnel drop-offs
- Reallocated budgets toward high-ROAS campaigns and audiences
Result: 100% clarity on where profitable revenue was coming from.
5. Email & SMS Retention Flows
To improve LTV and reduce reliance on cold acquisition, we set up:
- Abandoned cart sequences with reminders and education-led nudges
- Post-purchase flows with usage guidance, tips, and cross-sell prompts
- Review and UGC collection flows to feed future creatives
- Subscription and reorder prompts based on product consumption cycles
Result: 18% of monthly revenue generated via automated email/SMS flows.
Results
- 63% reduction in CPL after restructuring campaigns and creatives
- 2.4× revenue growth within 90 days without unsustainable ad spend
- Landing page CVR improved from 1.9% to 4.6%
- 41% lower CPC from high-performing creative variations
- 18% of revenue attributed to retention flows (email/SMS)
- Predictable, stable weekly revenue with sustainable ROAS
Design Thinking Insight
Customers weren’t just buying supplements — they were buying outcomes: better energy, improved digestion, reduced stress, and a more confident lifestyle. When ads, landing pages, and retention flows focused on these real-life outcomes instead of just ingredients and discounts, conversion rates increased significantly.
Business Impact
- Profitable scaling of ad spend without compromising ROAS
- Reduced reliance on heavy discounting to drive sales
- Clear attribution for every rupee spent on acquisition
- Improved LTV through better retention and repeat purchases
- A repeatable creative and funnel optimization system that continues to evolve
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