Store Architecture • CWV • Product Schema
We engineer store architecture, speed, and structured data so shoppers (and search engines) understand your products — and your ads and emails benefit from cleaner signals.
What’s Holding Your Store Back
Faceted navigation, slow templates, and thin product content confuse crawlers and buyers — hurting organic revenue, CVR, and ROAS.
Parameter chaos, infinite crawl, weak canonicals, and thin category pages.
Heavy JS, render-blocking CSS, and image bloat killing LCP, CLS, and FID.
Dirty purchase events, variant issues, missing refunds/affiliates, and feed errors.
Ranking a few SKU pages isn’t enough. We design collections, filters, internal links, and schema to match real shopping intent — then prove impact in GA4 revenue, AOV, and ROAS so you can see exactly how store SEO moves the business.
Our E-commerce SEO Framework
We connect search intent with store structure, speed, and tracking. This loop keeps your e-commerce SEO moving from clean architecture → faster templates → richer product data → revenue-backed measurement.
Shopify, Woo/WordPress, Magento/Adobe, and headless builds (Next/Nuxt).
Merchant Center hygiene, attributes, GTIN/brand, policy and disapprovals.
PDP frameworks, trust signals, sizing/returns UX, and experiment backlogs.
Match query intent to PLPs, PDPs, and guides; audit parameters, facets, and filters so crawlers don’t get lost.
Define canonical rules, breadcrumbs, pagination, and internal linking that scale across categories and collections.
Implement Product, Offer, and Review schema; keep prices, availability, and variants clean for both search and feeds.
Fix Core Web Vitals on key templates with image/CDN strategy, critical CSS, and third-party script discipline.
Clean GA4 e-commerce events, funnels, and cohorts so SEO changes tie directly to revenue, AOV, and ROAS.
Client Outcomes
Store SEO only matters if it shows up in revenue. We connect architecture, CWV, schema, and clean GA4 events to real gains in organic revenue, AOV, and ROAS.
+64% organic revenue after reworking PLP hierarchy, filters, and Core Web Vitals (LCP → 2.6s).
+28% AOV through bundles schema, enriched PDP content, and improved cross-sell structure.
–19% blended CAC by repairing purchase event integrity and tightening product feeds for ads.
“The store SEO work finally connected traffic, speed, and feeds. We can see which collections and templates actually move revenue.”
Head of Growth, D2C Apparel — India +64% Organic Revenue • LCP 2.6s
“Their diagnostics made it clear what to fix first. Once tracking and schema were clean, our performance ads and email flows immediately benefitted.”
COO, E-commerce — Pune, India +28% AOV • –19% CAC
Industry-Specific Impact
The same UX and performance principles apply everywhere, but the biggest wins come from solving industry-specific gaps in structure, content, and funnels.
High-intent project pages, lead flows, and trust UX that align enquiry forms, call actions, and WhatsApp with serious buyers.
Fast PLPs and PDPs, clear sizing & returns UX, and structured layouts that reduce friction from discovery to checkout.
Narrative-led homepages, persona flows, and product storytelling that turn traffic into demo requests and trial signups.
What You Get
Every engagement ends with a cleaner architecture, faster templates, enriched product data, and revenue-backed tracking — the infrastructure your store needs to grow consistently.
Collection tree, canonical strategy, pagination rules, and internal linking frameworks for scalable growth.
Product, Offer, Review, Breadcrumb, and FAQ schema tuned for SERP improvements, feed accuracy, and trust.
LCP, CLS, and JS optimization covering CDN images, CSS strategy, script control, lazy/priority loading, and app hydration.
Clean purchase events, refund mapping, variant-level tracking, coupon/affiliation logic, and funnel coverage.
Attribute completion, GTIN/brand compliance, diagnostics cleanup, and policy-based disapproval recovery.
PDP/PLP frameworks, trust elements, sizing/returns clarity, and UX experiments based on user behaviour.
Get a fast, actionable store audit covering architecture, CWV, schema, and GA4 — and receive a 90-day roadmap tied directly to revenue.
More Ways We Help
Connect your store SEO with measurement, positioning, and performance marketing so every visitor has a clearer path to purchase.
Fix structural issues and crawlability so your store sits on a solid technical base.
Clean GA4 purchase events, funnels, and dashboards you can trust.
Clarify your brand and value props so PDPs and ads speak to the right buyers.
Run high-intent Google & Meta campaigns that plug into clean product feeds.
Build fast, conversion-focused stores with UX that supports search performance.
Practical, platform-ready answers for Shopify, WooCommerce, Magento, and headless stores.