The Heating Gaming Industry

The gaming industry has many giants competing against each other with every passing day. They thriving to present new consoles, games, and advanced technology for its users. At one point in time, these companies became their own competitors with products launching back to back and their own products overshadowing each other with full capacity. Recently, Nintendo faced the same thing and was overjoyed to a very good extent. The Wii U was overtaken by Nintendo Switch and it outsold it just within 10 months of its launch. A total of 7.23 million devices of Switch were sold by Nintendo in this span of time. The Wii U was discontinued in 2017 after its launch in 2012. It had by that time sold around 13.56 million units before being discontinued. Since 2009, it was reported as the most profitable quarter by Nintendo.

Nintendo further announced that it expects the sales of Switch to reach 20 million in 2018. It also stated that a Pokemon game will also be soon released for Switch. Till now the best selling game for Switch was the Super Mario Odyssey with 9.07 million copies already sold since its release in October.

What is the Switch?

The Switch by Nintendo is a very unique device which was thought would fail after its launch by many experts as well as gamers in the industry. It does not have the computational competence of PlayStation 4 and Xbox One. It also does not support web browsing or movie streaming. But what made Nintendo match up the game with these industry giants like Sony and Microsoft? These companies, on one hand, were busy investing in ultra HD gaming, on the other hand, Nintendo focused on its best feature, creating fun and engaging games for its users. Critics were awestruck by the homegrown titles of Nintendo such Legend of Zelda: Breath of the Wild and Super Mario Odyssey. It has yet to be seen how the competition further strengthens in the industry while the other giant gear up for competition.

Abhishek Budholiya

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.