Smart Ticketing: Making a More Convenient Travel Experience
The world we live in is digitally subjugated where numerous every day merchandises are accessed through smart devices. Rather than relying on paper tickets, the digitalized boarding passes and oyster cards allow customers to store the data they need to travel on one device, which is known as smart ticketing. Not only this but with a registered oyster card, a person is able to cancel a lost card and transfer the money over to a new one. This type of ticketing offers an added level of assurance for customers.
Smart ticketing technology is mostly expanding to the train networks, as customers without using old-fashioned payment methods to buy tickets can access train tickets easily. Smart ticketing is a system that electronically stores a travel ticket on a microchip, which can then be embedded into a smart card.
Changing its Attitude towards Experience of Customers
As technology is advancing, it has changed attitude towards the experience of the customers in every possible way. Today, people don’t want to carry around paper tickets, instead, they want a quicker, and more convenient travel experience, which can be availed with the help of smart ticketing. With so many sectors of the transport industry moving towards smart ticketing technology, this is a much-needed move for the rail industry.
Benefits of Smart Ticketing
A commercial revolution is taking place as smart ticketing is being adopted. There are improvements for operators and passengers as the opportunity to move from old-fashioned tickets lessens the cost of the booking process, evades queuing to buy tickets and reinforces revenue protection. With the expanding and rising market of smartphones and contactless payment cards allows unified transactions to link with payment systems provided by the train operators.
The early adopter of smart ticketing project was London Underground, who introduced a gated network with simple to use Oyster cards, which is a propriety system. It has been estimated that ticketless travel fell from approx. 8% to 4% as a result of the changes. As fares are organized on a zonal basis, the project was relatively easy to stipulate and passengers were encouraged to click out so that the fare can be calculated by the deduction of a penalty for failure to do this.
Smart Ticketing will be the Future of Transport Industry
The emergence of the smart ticketing system has sustained to benefit the transportation industry considerably. Recognized to quick access and vigorous security features, the adoption of smart ticketing system for the public transit system such as buses, trains and airplanes will continue to gain a motion.
Due to the benefits such as cost, greater efficiency, accuracy and security, preference for smart ticketing is growing among both service providers and end users. The issues of mobility and ticketing inconsistencies can also be handled excellently by smart ticketing. The increasing urgency of streamlining ticket booking is driving the demand for smart ticketing solutions. On the other hand, the deployment of open payment systems is delivering bigger application of smart ticketing. It is expected that by the end of this year, paper train tickets will be a thing of the past and smart ticketing will be the future.
Detailed extracts on the market and the current and forecast scenario for smart ticketing can be availed in a recently released research outlook at here.
