Social media have established themselves as the essential part of human’s day-today lives and this phenomenon keeps expanding each day. These social media sites have become a platform for businesses and people used to share thoughts and their ideas as well as to communicate. Several platforms such as Facebook, Instagram and Twitter have gained traction in the marketing industry for capturing public eye as well as creating brand attractive to customers.
Virtual communities and internet have revolutionized societies, consumers as well as corporations with increased access to better social networking, more information and improved communication abilities. Nowadays, people are looking for product reviews on the social media before purchase. This forced companies to manufacture consumer-satisfactory products to keep their brand eye catching.
Social Media Provide Opportunity for Companies to Interact with Potential Consumers
In the past few years has been noticed a major influence of companies on online networks. Social media websites have created an opportunity for companies to engage, interact with potential consumers and encourage increased sense of intimacy with customers, and built all important relationships with potential consumers. Organizations required to differentiate by brand or company image through which to communicate positioning and advantages of the product.
Increase in Online Shopping through Social Media
Consumers nowadays are actively utilizing social media as an effective tool in their online shopping procedure. This procedure allows consumers to deal directly with business people and can meet their product needs. Social media has played a vital role in spreading this phenomenon faster. Interaction with consumers might result in growing potential consumers and potential consumers into actual buyers. Social media encourages actual buyers to share their experiences with their friends, which may create new potential consumers.
Chances of False Information Increased due to Uncontrollable Media Content
Social media has offered transparency and accessibility of information, which consumers are able to access not only in large scale but also in faster speed compared to mass media, which requires more time in finding information. On the other hand, contents are not in control and are not monitored, so the chance of getting false information increases. In terms of business context, marketers should be aware of bad mouth on social media as it may spread virally, which leads damaging company’s reputation.
Building up of Community and Interactivity Among all Users
Social media has replaced the mode of communication model, which was used in mass media, instead of companies send messages to each consumer, social media has promoted web communication between company’s opinion leaders and consumers. This new way of communication has created communities and interactivity across all consumers. The effect of this has penetrated in every stage of the decision making procedure.
Ease of Choosing Products from Various Manufacturers
Owing to number of reviews on the social media regarding a product, it is easier for consumers to choose a perfect product to meet their requirements. A wide range of product list and its buying links are available on media websites that can help find best suitable products. Consumers can easily find a product at competitive price on various shopping websites.
Social Media to Generate Social Support
Number of social media platforms have been developed that have smooth the process of generation of content and sharing information in an online context. Some social media sites such as YouTube, Facebook, Twitter and Wikipedia have developed such kind of activity. Individuals can interact with other users online by simply applying various media tools like ratings and reviews, recommendations, online forums and communities.