Launched in July this year, did “Pokemon Go” make you feel a little nostalgic? Well, there’s nothing wrong if you felt so after meeting one of your favourites from your childhood; a bitter fact is that the feeling was to fade away sooner than later. It shouldn’t surprise you if you soon wonder why you have installed the game in the first place!
It Entered As a Revolutionary Twist to Augmented Reality
Pokemon Go peaked soon after its launch, recording the best launch-week performance in all major app stores. With wild popularity within a much shorter span, it created history with record breaking downloads. Most of the popular mobile games usually record around 15-20% of retention for a month after they’re installed, whereas Pokemon Go enjoyed a rocking rate of retention during its peak time in July, over 55%. It truly revolutionised the entire genre of augmented reality games.
After all, it’s a game that joined the big names (the official Facebook, Snapchat, Twitter, and Instagram apps) on app stores in no time! However, the worldwide craze for this augmented reality-based game is on the verge to evaporate. Recent survey metrics reflect that the game has already started to lose a bit of steam, since the daily and weekly active user base is currently on a gradual decline.
Why it’s Facing User Bleed So Soon?
The game is simply about catching 150 colourful Pokemons at various locations and does not really finish off on a meaningful note. Once users catch all the 150 creatures, they’ll have nothing interesting to go ahead with the game. Though user interest is still high, it’s the engagement that has dropped the potential. While people had started spending most of their time playing Pokemon Go rather than on Twitter, Facebook, Snapchat, or Instagram, this craze soon began to fade away, following a shrinking user interest and diminishing time spent playing the game daily or weekly.
Moreover, there’s a long list of incidences associated with Pokemon Go, including mobile theft, dangerous driving, harassment, trespassing, data security, and life-threatening accidents. The game is not 100% sociable and safe; it rather seems to be a little isolating and risky. According to the Google Trends, user interest in augmented reality is waning and that in virtual reality continues to be high worldwide. This is why the game is witnessing user bleed since quite a while now.
Niantic will probably plan to recapture user attention with something more engaging, more meaningful, and safer for battling. While this would be too early to conclude the decline of the entire game or introduction of new features to the current version, it’s a clear fact that Pokemon Go brought in an exciting wave to the augmented reality world.