New Revelation Divulges Facebook Flouted its Own Privacy Rules while Offering Tech Giants Access to its User Data
A recent development has again raised questions on how
Facebook is using its data to benefit itself. According to various channels,
Facebook had signed multiple deals with numerous technology giants and had let
them access more of their user data than they had admitted to earlier. The
revelation unveiled that the social media platform had signed data-sharing
agreements with more than 150 companies. The arrangements aided Facebook in
gaining more users while the companies who were accessing the data continuously
revamped their products to gain traction and popularity. However
Apart from Facebook, the biggest beneficiaries of the
deal were Amazon, Microsoft, Netflix, and Spotify. While Amazon was given the
access to users’ names and contact information through their friends’ list,
Microsoft’s search engine Bing was able to view all the Facebook users’ friend
names and contact information. On the other hand, Netflix and Spotify were
allegedly given access to read users’ private messages. Notably, Facebook CEO
had commented that the users of the platform hold complete control of their
information. Further, the revelation divulged that the social media platform is
still continuing such arrangements with over 50 companies.
Facebook has been accused of violating the 2011
consent agreement signed with the Federal Trade Commission. The allegations
suggest that according to the agreement, Facebook is not allowed to share
users’ data without obtaining their explicit permissions. However, Facebook has
denied the allegations stating that the social platform considered the users an
extension of themselves and thus did not need to obtain their explicit consent.
In the light of the revelation, Amazon, Netflix, and
Apple have denied being granted such permissions. Further, the disclosure has
divulged that along with tech companies the social media platform shared data
with media houses and automobile manufacturers. The news is another huge blow
to Facebook’s reputation. The social media platform has been under criticism
due to a string of revelations made this year. In April, Facebook admitted
Cambridge Analytica, a data analysis firm, may have had access to over 86 million
user data. The data analysis firm played a major role in Donald Trump winning
the 2016 elections. Another revelation that presented the company in a bad
light was when the social media platform divulged that hackers had gained
access to contact information of over 30 million Facebook users. Facebook will
have to work hard to regain the trust of their users and reinstate their
reputation in the market.