Information-Entertainment Amalgamation Provides Passengers with a Holistic ‘In-vehicle’ Experience
The technology is advancing with each passing day and consumers are increasingly investing in high-end products for better living. The automotive sector is no exception. In a bid to include a wide range of state-of-the-art features in automobiles and create a never-like-before experience for passengers as well as drivers, automakers are focusing more on enhancing the automotive infotainment systems. Lately, it has been observed that the growing demand for fully automated cars and soaring electrification of automotive mechanics have been resulting in proliferating and for automotive infotainment system on chips (SoCs), globally.
In-vehicle Connectivity at its Best
Evolving consumer patterns are apparently compelling OEMs to focus on the in-vehicle infotainment and communications technology. Leading industry players are defending their positions in the market through innovation. The ultimate aim is to offer extensive digital connectivity, in vehicles. Some recent surveys clearly indicate that drivers are more likely to choose vehicles based on the available technology options rather than only performance. Notably growing interest in sophisticated in-car technologies among consumers, coupled with increasing desire to access the benefits of connected technology, will play a vital role in setting a reliable revenue stream supporting the automotive sector.
Private Automobiles Will be More Connected
As automakers are targeting demands from passengers, luxury and sedan cars are being increasingly considered for innovation. Manufacturers are making the private automobile more connected, which has been generating for a whopping revenue share of around 80%, for passenger cars in the global market for automotive infotainment SoCs. OEMs look forward to a heap of opportunities, created by massive volumes of data consumption and tremendous use of apps by consumers, i.e. passengers. Brands are likely to compete in terms of complete state-of-the-art infotainment provided for the entire car.
Smarter Options Keep Coming in
While driver distraction is still a concern worldwide, music-related and navigational apps are witnessing the maximum usage and exploration. This is however the case in relatively lesser expensive private vehicles. Infotainment system providers are expected to use strict mechanism for a few in-vehicle features, which are currently not suitable for driver’s use while in motion. On the flipside, for expensive cars equipped with top-end systems such as those from Mercedes, Herman has delivered NGT5, allowing passengers to enjoy personalized in-vehicle experience.
Now, what’s next? Herman is already working on the much-desired ANC (active noise cancellation) technology, which will be in the picture through the upcoming decade. Moreover, General Motors will bring in an amusing feature apps to the market in near future, which are foreseen to be transforming the car windows into interactive screens.
Manufacturers of passenger vehicles and commercial vehicles are especially adopting automotive infotainment SoCs at a robust pace, as indicated by a recent research study conducted on the global market for automotive infotainment SoCs. Over the next decade, the global revenue sales of automotive infotainment SoCs are estimated to reach beyond US$ 18 billion.
Detailed excerpts of the research conducted on the global automotive infotainment SoCs market can be available on request.
