From being one of the most popular social networking sites on the Internet to witnessing 3600 revolution across the platform, Facebook has come a long way post its launch in the year 2004. Today, with more than two billion users worldwide, Facebook has become an unparalleled king of the social media business.
Taking this legacy ahead, the company has been working towards bringing new changes and revolutions to the existing capabilities of the brand. On account of this, Facebook launched a series of video calling devices called “Portal”, which are enabled with artificial intelligence. These devices are designed to allow Facebook users to make video calls without the need to be present in front of the screen or hold the device in the hand.
While they aim to grab a bite of the market for smart speakers which is led by Google and Amazon with these devices, the company is focused towards bringing in new transformations in the market. As stated by the Vice-president of consumer hardware, Facebook, Mr. Andrew Bosworth during a press conversation before the launch, this has been a big shift for the company. “They have seen a growth of video calling on both, WhatsApp and Messenger which has been a huge trend,” he added.
With the launch of this product, the company enters in developing their first in-house consumer hardware product. Mr. Bosworth further added that the Facebook team realized that they wanted to continue advancing their mission. As the existing hardware the company dealt with, had limitations, Facebook focuses on building its own hardware for accomplishing their mission.
Portal comes in two size variants, a 10-inch screen and a 15-inch version, offers a hands-free voice control. The camera offers automatic zoom functionality, or could be instructed to follow individuals as they move around. From picking the individual’s voice over the background noise, to providing the Amazon’s vice interface “Alexa”, that enables users to shop or control household appliances, Portal is truly a device of the future.
Security has been a major concern for the company owing to the incident of 50 million of its user accounts breached by hackers recently. To ensure security risk mitigation, the processes would be kept of the actual device and not the cloud, as the computer systems and smartphones project lower risk of hacking.