The global shift towards the latest gadgets and mobile phone accessories and the booming penetration of smart technology is expected to lead the consumers towards opting for technologically advanced devices. Modern day consumers are opting for smart gadgets and electronic devices to gain state-of-the-art connectivity and ease in day-to-day processes. With the increasing global adoption of smartphones, the demand for mobile phone accessories has also reflected a substantial elevation over time.
New product development strategy has long been a significant contributor to the overall growth of the mobile phone accessories market. The companies operating in mobile phone accessories space are bringing new innovations in terms of product design, product handling, rapid performance, and improved connectivity. Moreover, innovations in mobile phone accessories space are driven by the adoption of state-of-the-art technologies such as wireless connectivity.
The protective cases for mobile phones are gaining major popularity amongst consumers, as they provide protection to mobile devices. Companies manufacturing protective cases are improving their offerings to gain a competitive edge over the others. For instance, an emerging online mobile phone accessories brand, Altigo, expanded in product portfolio with the addition of two new products. The new products include a liquid silicone case for the iPhone and its new wireless headphones. Built with next-gen design and quality, the new products are designed to cater to the transforming on-the-go lifestyle of modern consumers. The company has also launched its iPhone cases and portable chargers on the globally recognized online platform, Amazon in November 2018.
Manufacturers Aim at Leveraging
the E-commerce Proliferation
Addressing the burgeoning consumer demand rapidly remains a
crucial aspect for mobile phone accessories manufacturers. For this purpose,
the providers of mobile phone accessories are adopting the most promising
distribution channels to extend their reach towards consumers. Companies
operating in the mobile phone accessories landscape are adopting the online
shopping platforms to enable faster and easier accessibility for their
A leading enterprise in the consumer technology solutions
space, the Incipio Group, having a diverse portfolio of brands, recently
entered into a multi-year licensing agreement with the California-based premium
fashion brand. With this agreement, Incipio Group would launch a new product line
of mobile phone accessories that would be available for sale in the Coach
stores as well as Coach’s website. As a result of this collaboration, Incipio
will develop and oversee the distribution of mobile phone accessories designed
by Coach, including tablet and smartphone cases made of genuine leather.
Forces to Strengthen Market Presence
Companies manufacturing mobile phone accessories are focusing on acquisition strategies to further expand their market presence. For instance, ZAGG Inc, a leading developer of mobile phone accessories recently announced the acquisition of a recognized direct-to-consumer mobile phone accessories company, HALO. With this acquisition, ZAGG would be able to strengthen its brand, products, and distribution. The combination would further elevate ZAGG’s capabilities of providing innovative mobile lifestyle solutions.
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Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.